ProofA short page about why Corksignal works: a founder who runs the room, an Australia-wide media network twenty years in the making, and a fixed-fee scope that names every deliverable before work starts. Melbourne, Sydney and Brisbane are priority markets.
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Three case studies from an Australia-wide launch service, with Melbourne, Sydney and Brisbane as priority markets.
What you are paying for
The reasons Corksignal works, named without agency-speak — because that is how the brief is written, and that is how the campaign is run.
01
Founder
Corksignal is run by its founder, end to end. The person who scopes your brief is the person who runs your opening — no handoff to a junior team in week three.
02
Network
Twenty years of relationships with food editors, hospitality critics, and the influencer layer that actually moves opening-week numbers. Corksignal applies that network across Australia, with Melbourne, Sydney and Brisbane as priority markets — including Broadsheet, The Age Good Food, Concrete Playground, The Urban List, and a long tail of independent voices.
03
Scope
Every campaign is quoted on a written scope that names the deliverables, the contacts, the dates, and the fee. There is no retainer hidden in the package and no extra hours invoiced against drift.
A short record
Three case studies, shown here as examples of an Australia-wide launch service. Melbourne, Sydney and Brisbane are priority markets; names withheld at the operators' request; outcomes on the record.
Wine bar · Australia-wide launch service
A considered first signal
A new neighbourhood wine bar opening in a quiet Carlton terrace strip needed the right six people in the room on opening night — and a small but credible review surface afterwards. Corksignal ran the press release, the reviewer list, the soft-open reservation, and the first three weeks of social.
Outcome
Three reviews in week one; reservations full for the first three weeks.
Restaurant group · Australia-wide launch service
A full public-opening push
A second-venue launch for a hospitality group with one established restaurant. The media brief had to land harder than the first opening without oversaturating the same writers. Corksignal wrote the angle, ran outreach across fourteen named contacts, and coordinated a co-marketed opening event with a local producer.
Outcome
Twelve pieces of press in the first fortnight; opening event at capacity.
Hotel Group: Melbourne
Up to 90 days of carry
relaunched 2 flagship properties, requiring ongoing content post opening, strategic planning to preopen, soft launch and then launched each property, Corksignal managed the opening month end to end, then kept the press list warm and the social cadence steady for a further sixty days so the venue did not disappear between month one and month three.
Outcome
A measurable social audience by day ninety; a second review pass from a national title.
In the operators' words
“
Corksignal wrote the angle and ran the room. Our opening felt considered, on-brief, and twenty percent more expensive than it actually was.
A. Nguyen, operator
“
The brief told me what was happening and what was not. I have not had that from any other launch partner.
M. Foley, group GM
“
They stayed through ninety days. Nothing fell off after opening week, which is the part that usually does.
R. Patel, owner, Richmond
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